A couple of months ago I set up www.waterutopia.com as a new online store venture. The key reason for this was to start working with drop shipping companies (meaning not having to hold any stock) and also because there seemed to be a lack of any “quality” players within the market.

So far the store has been doing quite well. The recent good weather has given the shop a small surge in orders and enquiries, but generally the frequency of orders has been steadily increasing.

The search engines are now seeing the website and most of the traffic is coming direct from them now which is great news. The main problem though is that there has been LOTS of interest from Americans in the products, but I am simply not able to ship the products over there from the UK as the cost is WAY to high for them to remain interested. If anyone happens to know of a cost effective way to ship from the UK to the US, or indeed a supplier based in the US already that sells similar products, I would be very interested in your comments.

So aside from being able to more than tipple my orders if I was not limited to the UK, it seems that so far things are going well on the WaterUtopia side of things. If the orders continue to pick up I will be able to start investing more money into advertising and product sourcing. The next area I really want to add to the site is fish tanks and aquarium equipment, my deep gut feeling is that this would be a big selling area via the brand.

Just for giggles, here are some of the latest stats for the waterutopia.com website just on the off chance that anyone may be interested in such things:

This entry was posted on Wednesday, July 19th, 2006 at 9:59 am and is filed under My Projects. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.