Creating a Viral Campaign
Wednesday, July 19th, 2006
No, I do not mean a furtile treament course, I mean a “virus” type marketing campaign that spreads on it’s own due to how odd or interesting it is. I have started work on a brand spanking new Viral Campaign which I will announce here shortly.
The reason for me creating this campaign is 2 fold. Firstly I want to see if I can. Am I able to create something that will spread and be noted in many places, is it possible to create a viral campaign or do they create themselves?
Secondly I hope to make some cash and knowledge from this of course, as with all my projects I normally hope for there to be some kind of reward, otherwise why do it?
This is what wikipedia has to say on viral marketing:
Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.
Viral marketing is sometimes used to describe some sorts of Internet-based stealth marketing campaigns, including the use of blogs, seemingly amateur web sites, and other forms of astroturfing to create word of mouth for a new product or service. Often the ultimate goal of viral marketing campaigns is to generate media coverage via “offbeat” stories worth many times more than the campaigning company’s advertising budget.
The term “viral advertising” refers to the idea that people will pass on and share interesting and entertaining content; this is often sponsored by a brand, which is looking to build awareness of a product or service. These viral commercials often take the form of funny video clips, or interactive Flash games, images, and even text.
So the idea of the marketing system is great but the fact of if I will be able to pull it off is another matter entirely. Feel free to register to stay informed as to when I release this campaign and indeed the accompanying ‘Clear Cut Guide: Viral Marketing’ book that will follow for free shortly after.
